Planning an event can be a lot of fun, but it can also be overwhelming if you don’t know what you’re doing. Whether you’re launching a new product or initiative, teambuilding, celebrating a business win, or building brand awareness, it’s no mean feat to pull all of the elements of an event together to make it a success.
Take the pressure off and wow your guests at your next event with these five corporate event planning tips.
Be clear on your objectives
The number one thing you need to do before anything else when you plan a corporate event is determine the purpose of the event. Think about what you want to achieve and the key messages you want to deliver.
The purpose of your event will influence what format your event takes, the layout and seating arrangements, branding, promotion, the overall event theme and budget. It is important to get the purpose of your event clearly defined early on and determine what is in and out of scope. The time you spend here will keep your event on track to meeting its objectives and give it the best chance of success.
Define your audience
A carefully considered guest list is key to a successful event. Not only will a guest list help you determine the size of your event, but it will influence your venue choice, the event layout, event proceedings and promotion of the event. It will also help you develop an appropriate look and feel.
Think about who your stakeholders and influencers are and the market you’re targeting. Will your guest list include dignitaries and high profile business stakeholders, or are you aiming it at customers and fans of your brand? Putting thought into your guest list when planning an event can make a big impact on the final product.
Break down the budget
Think about how you are going to pay for your event. A successful event must have a clear-cut budget behind it. It is easy to blow out costs if you don’t take the time to break down the expenditure of each element of the event. Itemise your costs with everything from branding and promotion, to keynote speakers, MC, ticketing, the venue and catering. Think about where you can work with sponsors or influencers to save money and add value to your event.
Choose the right venue
Finding the right venue can make a huge impact on your event. It is important to do your research here and take the time to find a venue that will guarantee you deliver a successful result.
Ensure your venue can comfortably accommodate your guest list. Investigate the flexibility of your venue if you happen to go over or under on your guest list at the last minute. Enquire about available layouts of the venue and seating arrangements. Will banquet, cocktail, classroom or theatre-style meet your needs?
It is essential to choose a venue in a central location that is easy for your guests to get to. Include details about transport and parking options in your event collateral to make it easy for guests to find your venue. If you are attracting an audience from out of town, having a venue located close to hotels is an advantage.
#3 Equipment and lighting
Consider what equipment you need to support your event. Do you need a projector, microphone and speakers? Square away your AV and sound requirements when you book your venue to ensure you’ll have all the equipment you need. Take into consideration whether or not the venue has suitable lighting for professional photos.
Ask for a site visit to ensure the look and feel of the venue meet the needs of your event. Are there indoor and outdoor options available? Is it clean, inviting and comfortable for your guests? Does it offer the wow factor you’re looking for?
Choosing a venue that provides in-house service, tables, linen, cutlery, glassware, food and beverage choices can make a huge difference to the success of your event, and take considerable pressure off you. Investigate the food and beverage packages on offer and the venue’s ability to cater for dietary requirements.
Marketing plays a major role in delivering a successful event. Spend time developing a design or brand for your marketing material that can be used across everything from invitations, email marketing, advertising and social media, to PowerPoint slides and pull-up banners. Consider creating an event on Facebook to promote the event and encourage guests to get social with a specific event hashtag. A live social media wall or photo booth is a great way to create a buzz in the room and interact with your guests. This is also an easy and valuable way to increase your event reach and build excitement for your next event!
Choose Moda for your next corporate event
Pulling off the perfect event is easy at Moda Restaurant.
Moda offers an inspiring selection of function spaces guaranteed to make your event stand out from the rest and deliver to your guests more than your average function space. Moda’s stunning function rooms, impeccable service, and world-class menu are sure to leave a lasting impression on your guests.
Choose the garden room, one of the most unique and stylish function rooms in Brisbane City, or the wine room on the mezzanine floor if you’re after a more private and formal event.
Renowned chef Javier Codina and front of house host Francois Le Saveant will go above and beyond to assist you to deliver a memorable event. They will work with you to discuss your event needs, the layout of your chosen function space, styling and, of course, the menu. There is no doubt that Javier and Francois make organising a corporate event simple and hassle-free.
Moda is located at 12 Edward Street, opposite the Stamford Plaza. It is easily accessible via car or public transport with just a five-minute stroll from the heart of the city or the Riverside Centre. Public transport is available and there is ample parking in the city. Moda’s superb location close to the Brisbane River and Botanic Gardens with views across to the Kangaroo Point Cliffs is a winner with out-of-towners and locals alike.
Contact the Moda Restaurant team today for more corporate event planning tips and the chance to inspect this exquisite function venue.
Need corporate event planning tips? Talk to the experienced staff at Moda Restaurant and make your next corporate function unforgettable.